TikTok is introducing a fresh option that enables them to reduce the quantity of AI-made content appearing in their timelines. This initiative comes as the service announced that it now features over 1 bn AI-generated clips.
Testing and Rollout
The new functionality is being tested over the coming weeks before a full-scale release. This development coincides with a increase in AI-generated material, driven by recent video-generation tools.
AI Content on Other Platforms
It has been noted that almost one in 10 of the fastest-growing content creators on another major platform exclusively feature content made by AI. A considerable share of this content is deemed mass-produced AI material, a phrase for substandard, mass-produced content that is often absurd or dreamlike.
Our research shows that numerous viewers enjoy content made with AI tools, from AI artwork to informative clips, and we want to provide users the ability to see more or less of that, according to their own choices,” said a platform representative.
AI on the Platform
TikTok shared that there are currently over a billion videos on its network identified as AI-generated. Overall, more than 100 m videos are uploaded to the service every day, making AI content a relatively small percentage of its overall inventory.
User Control Features
Members will be able to reduce or increase the amount of AI-generated videos they view by using the topic control setting in the application and choosing the AI content topic. Other topics that are already be controlled under the filter encompass politics, fashion, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s rules mandate users to tag “realistic” AI-generated content, and it bans harmful AI impersonations of celebrities or emergencies. Any believable AI-generated clip that is unmarked can be deleted under its user guidelines.
Furthermore, the app will now attach an AI-generated tag to content produced via its own AI tools, or detected by an industry-wide initiative for identifying AI-generated material. This step is intended to deter users from seeking to evade the labeling process.
Educational Initiatives
The platform is also launching a two million dollar awareness program for professionals and organizations to produce learning resources about ethical AI use. This project will benefit non-profit groups focused on training coding and technology.
Platform Protection
TikTok has justified its safety measures, following controversy over proposals to lay off numerous review team members in the United Kingdom. The company is expected to cut hundreds of positions in its user protection team in the UK capital, with trade unions and internet security professionals raising concerns that staff are being displaced by machine-led review.
A trust and safety lead stated that human moderation would continue to be important, but AI can shield workers by removing the most graphic content ahead of it is viewed by humans. The platform announced a significant reduction in explicit and harmful content handled by content reviewers over the last 12 months due to the use of its machine learning processes.
It is vital to integrate people and machines to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to limit contact with harmful content as swiftly, which is why a extensive automated help is really helping us work at speed.”
